Cruise Holidays Blog


  • Relax into the Rhythm of Rio

    Relax into the Rhythm of Rio

    Tips and Guides, South America, Luxury, Celebrity Cruises, Brazil, Argentina, Holland America Line, Oceania,

    The World Heritage-listed city of Rio de Janeiro, in Brazil, conjures up all kinds of vibrant, colourful images when you think of it. The sights, sounds, smells and constant carnival spirit of this spectacularly beautiful place quite often stay indelibly imprinted on the hearts and minds of anyon...

  • The Fabulous Fall Colours of New England and Canada

    The Fabulous Fall Colours of New England and Canada

    Tips and Guides, Canada, New England, Celebrity Cruises, Princess Cruises, Royal Caribbean,

    The already breathtaking landscape of New England and Canada is never more beautiful than when it’s transformed into its vibrant and much-anticipated annual palette of autumnal colours. As great swathes of foliage turn deep shades of orange, red, yellow and gold, Mother Nature puts on her m...

  • Step Back to the Romance of the Golden Era on Transatlantic Cruises

    Step Back to the Romance of the Golden Era on Transatlantic Cruises

    Tips and Guides, Cruise lines, Luxury, Cunard Cruise Line, New York,

    For anyone intrigued by the old-fashioned romance of ocean travel, embarking on transatlantic luxury cruises on the Cunard’s iconic Queen Mary 2 vessel is the closest you’ll get to time trav...

  • Celebrity Cruise Launch New Ship: Introducing Celebrity Edge

    Celebrity Cruise Launch New Ship: Introducing Celebrity Edge

    Tips and Guides, Food and Drink, Cruise lines, Mediterranean, Celebrity Cruises,

    Here at Jetline we’re proud of our relationships with the world’s most prestigious cruise lines. We work hard to create exceptional luxury cruise packages on the most amazing ships, so your experience is a truly memorable one (or more!), no matter where in the world you want to go and...

  • Bucket List Holidays: Cruise Alaska & Explore the Canadian Rockies

    Bucket List Holidays: Cruise Alaska & Explore the Canadian Rockies

    Alaska, Canada, Rocky Mountaineer, Holland America Line,

    What do you get when you combine several very different “bucket-list” experiences into one incredible itinerary? A holiday to remember for the rest of your life, that’s what! Here at Jetline we’re always striving to provide our clients with the most enjoyable and fulfillin...

  • The Best Seasons for Cruising in Japan

    The Best Seasons for Cruising in Japan

    Tips and Guides, Japan, Far East, Asia, Wildlife,

    Japan is a bucket-list destination for so many people. Its exotic blend of ancient and contemporary culture is on display at every turn and discovering the history and diverse landscape of the Far East is one of the most exciting and memorable holidays you can imagine. But when is the best time t...

  • Our 4 Favourite Luxury Cruises

    Our 4 Favourite Luxury Cruises

    Cruise lines, Southampton, Mediterranean, Luxury, Cunard Cruise Line, New York, Holland America Line, Holland America Line, Oceania,

    A luxury cruise evokes images of fine dining, sightseeing in exotic places and the ultimate indulgent holiday. And well it should, because the experience of navigating the open oceans of the world in a magnificent, state-of-the-art vessel with your every whim catered for is not simply a dream hol...

  • Top 10 Free Things To Do On Board Independence Of The Seas

    Top 10 Free Things To Do On Board Independence Of The Seas

    Tips and Guides, Kids, Food and Drink, Family Travel, Cruise lines, Caribbean, Royal Caribbean,

    So, you’ve taken the plunge and decided to treat yourself to a Jetline Royal Caribbean cruise. Congratulations, because there’s no doubt it’ll turn out to be one of the best decisions you ever make! Royal Caribbean cruise ships travel to exciting destinations all over the world,...

  • The 5 Best Mediterranean Cruises in 2019

    The 5 Best Mediterranean Cruises in 2019

    France, Mediterranean, Venice, Lake Garda, Rome, Sorrento, Italy, Spain, Barcelona, Florence, Pisa, Sicily, Malta, Croatia, Dubrovnik,

    Mediterranean cruises most definitely fall into the category of ‘bucket list’ experiences for many people. All you have to do is close your eyes to imagine the possibilities as you explore some of the most iconic destinations in the world, against a sublime backdrop of indigo oceans a...

  • Complete Japan: Cruise the Natural Beauty of the Archipelago

    Complete Japan: Cruise the Natural Beauty of the Archipelago

    Japan, Far East,

    For those looking for a taste of the exotic, Japan is a fascinating destination to explore in depth. The country’s ancient culture, rich natural gems and dramatic landscapes make for a wealth of exciting possibilities.

    While the larger cities like Tokyo and Kyoto are absolute must...

  • Alaska and Grizzly Bears: A Winning Combination with Celebrity Cruises

    Alaska and Grizzly Bears: A Winning Combination with Celebrity Cruises

    Alaska, Cruise Adventures, Tips and Guides, Wildlife,

    For nature lovers, there are some experiences that are more ‘bucket list’ than others, and an Alaska cruise most definitely falls into that category. As you drift through the wild, glacial landscap...

  • Top Cultural Highlights on a Southeast Asia Cruise

    Top Cultural Highlights on a Southeast Asia Cruise

    Singapore, Thailand,

    Culture and adventure go hand in hand on our extensive selection of Far East cruises. With diverse packages that include over 40 shore excursions for no extra cost, you can get your fill of history and cultural experience. Travelling to this region involves a long-haul journey ao...

  • Get the Most from a Family Cruise

    Get the Most from a Family Cruise

    Tips and Guides, Family Travel, Norwegian Cruise Line, Royal Caribbean, Carnival Cruise Line,

    If you’re in search of the perfect all-ages holiday, you need look no further – we’ve got some of the best family-friendly cruise packages around. A voyage on the open ocean will enthrall everyone from the youngest tot to the oldest grandparent and, with our sel...

  • Western Canada Cruising | Dining on the Rocky Mountaineer

    Western Canada Cruising | Dining on the Rocky Mountaineer

    Alaska, Food and Drink, Canada, Rocky Mountaineer,

    It goes without saying that you’ll be expecting a getaway with a difference and landscape after landscape of stunning beauty when you set out on a cruise to Canada. But if you also want the ultimate in fine dining then a Canadian Rockies cruise will be right up your street....

  • Our Favourite Five-Star Luxury Cruises

    Our Favourite Five-Star Luxury Cruises

    Las Vegas, Tips and Guides, Mediterranean, Luxury, New York, Australia,

    Here at Jetline, we believe the journey is just as important as the destination – which is exactly our thought process when we selected these luxury cruises. We’re proud to say we’ve found the perfect balance between just the right amount of on-board opulence an...

  • Unique Far East Cruise Packages

    Unique Far East Cruise Packages

    Japan, Far East, Thailand,

    Cruises are an amazing way to discover unique and distant lands via the sea and here at Jetline we offer some exciting cruise packages. Some of our favourites include excursions that we think are once-in-a-lifetime experiences.

    It’s no secret that being out on the...

  • When is the Best Time to Take an Alaska Cruise?

    When is the Best Time to Take an Alaska Cruise?

    Alaska, Tips and Guides, Wildlife,

    When it comes to a holiday in Alaska, cruise packages are a fun and relaxing way to explore this beautiful North American state – and many offer shore excursions so you can immerse yourself in the unique flora and fauna found here. Whale watch at sea, venture onto dry land ...

  • Preparing for a Mediterranean Cruise

    Preparing for a Mediterranean Cruise

    Tips and Guides, Mediterranean, Rome, Barcelona, Norwegian Cruise Line,

    No two Mediterranean cruises are ever identical, but there are some common tips that you should know as you prepare for your holiday of a lifetime.

    We’ve put together a short list of things you should consider before you set off.

    Looking after Yourself

  • Southern Caribbean Cruising | Top Shore Excursions

    Southern Caribbean Cruising | Top Shore Excursions

    Cruise Adventures, Caribbean,

    When your cruise liner docks at a port you want to hit the ground running to squeeze as much from your visit as you can before you depart for the next destination. In this blog post we recommend some top shore excursions on Caribbean cruises to the southern islands.

    <...

  • 6 Reasons To Sail Onboard Holland America Line's Koningsdam

    6 Reasons To Sail Onboard Holland America Line's Koningsdam

    Cruise lines,

    Launched in 2016 it's the largest, most technologically advanced and most luxurious Holland America Line ship ever built. Ms Koningsdam combines 21st century elegance, nautical tradition and signature service. Featuring sensational dining options, an abundance of world-class entertainment...

  • Top 10 things to do in the Pacific North West Coast

    Top 10 things to do in the Pacific North West Coast

    Things to do in the Pacific NorthWest Coast, Seattle,

    Our Top 10 Things to do in The Pacific Northwest

    When planning a trip to the Pacific Northwest, Seattle must be, without a doubt, at the top of your list. Being a seaport city, Seattle brings in thousands of tourists not only by plane, but by cruise as well, making it a...

  • Canadian Rocky Mountaineer Experience

    Canadian Rocky Mountaineer Experience

    Alaska, Canada, Rocky Mountaineer,

    Of all of the ways to experience the Canadian Rocky Mountains and their inspirational scenery, none can come close to the convenience and lavish comfort of t...

  • Tokyo Uncovered - Things to Do in Tokyo

    Tokyo Uncovered - Things to Do in Tokyo

    Japan,

    A visit to Tokyo is truly not for the fainthearted being one of the largest cities in the world - but for a travel experience that treats all of your senses and leaves you wanting more, go to Tokyo and go now. Tokyo is not yo...

  • Essential Auckland restaurants

    Essential Auckland restaurants

    Tips and Guides, Food and Drink, New Zealand,

    Holidays abroad can lead us to many exciting places, opening the door to experiences that would otherwise never have been available to us. Whether flying from the UK or enjoying a no-fly holiday cruise, there&r...

  • Top bars to visit in Portland

    Top bars to visit in Portland

    Tips and Guides, Food and Drink, New England, Portland,

    Portland, Maine is the most populous city in the state and is a truly wonderful American destination to visit during your travels. From the beautiful and historic Old Port district to the fascinating memorials, monuments, lighthouses, and public parks, there’s plenty to see and do while you...

  • How to experience the great outdoors in Hawaii

    How to experience the great outdoors in Hawaii

    Hawaii,

    Perhaps the original destination of choice for holidaymakers hoping to enjoy a slice of paradise, the US state of Hawaii remains one of the world’s most naturally beautiful locations. With its combination of rugged cliffs, tropical flora and idyllic beaches, the archipelago is a land of sta...

  • Why the Pacific Islands are a must-visit destination

    Why the Pacific Islands are a must-visit destination

    Pacific Islands,

    For many of us, it is a similar picture that comes to mind when we imagine ‘paradise’. Beaches of golden sand, turquoise waters and palm trees conjure up the classic idyllic destination image – the kind of place we dream of spending our lives but convince ourselves can only ever...

  • Historic highlights of the Baltics

    Historic highlights of the Baltics

    Tips and Guides, Baltics,

    Even though it is one of Europe’s most popular holiday destinations, the so-called ‘Baltic region’ is not, in fact, officially a place at all, with definitions for what exactly constitutes ‘the Baltics’ varying from person to person and depending on the context in wh...

  • The Hidden Gems of San Francisco

    The Hidden Gems of San Francisco

    Tips and Guides, San Francisco,

    From old ruins to beautiful gardens, from peculiar shops to quirky museums, San Francisco is replete with wonderful and unexpected locations to visit. San Francisco is a truly unique city and this is certainly reflected in some of the lesser known attractions available. With all this in mind, we ...

  • Boston Neighbourhoods You Have to Visit

    Boston Neighbourhoods You Have to Visit

    Tips and Guides, Boston,

    Founded in 1630, Boston is one of the oldest cities in the United States and is without question one of American’s most fascinating destinations. Boston was the scene of key events during the American Revolution and today visitors will find a city replete with history, attractions, and an i...

  • Things to do in New England

    Things to do in New England

    New England,

    Arguably the most beautiful region in the United States, New England is surely the ultimate holiday destination for anyone whose idea of a perfect getaway involves fascinating historical attractions, great food and drink, and stunning coastal scenery.

    It would take all the time in the w...

  • Exploring the Toronto Art Scene

    Exploring the Toronto Art Scene

    Tips and Guides, Canada,

    A cruise allows you to enjoy so much of the world and many different forms of attractions. From a trip to Canada and North America to a <...

  • The best pre-cruise activities in Southampton

    The best pre-cruise activities in Southampton

    Southampton,

    As you will most likely already know, the number of ships which head off on cruise holidays from Southampton is pretty staggering. Passenger liners leave the south coast city on an almost daily basis – and often even mo...

  • Discovering the Historical Marvels of Washington DC

    Discovering the Historical Marvels of Washington DC

    Tips and Guides, Historical Attractions and Locations, Washington, D.C.,

    There’s no doubt about it. Washington, D.C., capital of the United States of America, is one of the world’s greatest destinations for fascinating historical sites. The USA may be a fairly young country with its founding dating back to 1776, but its capital city is replete with histori...

  • The beautiful temples of Thailand

    The beautiful temples of Thailand

    Thailand,

    It is no secret that Thailand is one of the most beautiful countries in the world, and its popularity amongst western visitors – and the younger generation in particular - has skyrocketed in recent years.

    It is no secret that Thailand is one of the most beautiful countries in the ...

  • Most luxurious shopping malls in Dubai

    Most luxurious shopping malls in Dubai

    Tips and Guides, Dubai,

    Dubai has quickly become known as one of the most glamorous cities in the world – replete with stunning architecture and high-quality leisure facilities. Among Dubai’s most popular attractions have to be the many impressive shopping malls that populate it. Containing the most prestigi...

  • Food Lovers Guide to Prince Edward Island

    Food Lovers Guide to Prince Edward Island

    Food and Drink, Canada,

    Canada is replete with many wonderful destinations, but for incredible natural beauty and picturesque views, visiting Prince Edward Island during your holiday cruise experience is an absolute must. Lined with beautiful beaches, fascinating w...

  • Best natural attractions in Mexico

    Best natural attractions in Mexico

    Tips and Guides, Mexico,

    Home to ancient Mayan ruins, glorious blue cave pools and some of the world’s most spectacular rock formations, it is little wonder why many travellers flock to Mexico. This diverse country is quickly becoming one of the world’s most popular

  • Everything You Need to See and Do in Miami

    Everything You Need to See and Do in Miami

    Tips and Guides, Miami,

    Miami is one of the most famous cities anywhere in the world, known for its great weather, amazing beaches, and vibrant cultural scene. Miami is more than just sand and surf, however, as there are a true plethora of fantastic things to discover. So, if you’re looking forward to finding a

  • Top Gadgets and Items to Take on Your Holiday

    Top Gadgets and Items to Take on Your Holiday

    Packing, Tips and Guides,

    When going away for extended periods of time, such as on a cruise holiday or when visiting an overseas destination, the question of what to pack of course arises. While clothes, towels, and sun cream are important, there are also numerous other useful items that one should bring along, especially...

  • The Best Vineyards to Visit in France

    The Best Vineyards to Visit in France

    Tips and Guides, Food and Drink, France,

    France and great wine are synonymous with one another, and as such, a visit to the country won’t ever be complete without visiting one of its many wonderful vineyards. The best thing about a holiday to France is that there are just so many exquisite locations excelling in the art of winemak...

  • The ultimate guide to visiting New Zealand

    The ultimate guide to visiting New Zealand

    New Zealand,

    New Zealand is widely acknowledged as one of the most beautiful countries in the world, and regularly makes the ‘bucket lists’ of both serious and casual travellers of all ages and tastes. From its laid-back atmosphere and friendly locals to its stunning natural treasures, there are m...

  • The Hidden Gems of New York

    The Hidden Gems of New York

    Tips and Guides, New York,

    From obscure museums to spectacular art installations, from quirky shops to beautiful gardens, New York City is an absolute treasure trove of wonderful and unique locations to visit. Considering all of the fantastic lesser-known locations available, we have put together this guide to introduce yo...

  • The best natural wonders of South America

    The best natural wonders of South America

    South America,

    Given its incredible natural and cultural attributes, it is perhaps surprising that the beautiful continent of South America is not spoken of more frequently as an idyllic holiday destination. However, anyone who has spent an extended period of time in Brazil, Chile, Peru or any of the region&rsq...

  • The Best Wildlife Parks to Visit in Australia

    The Best Wildlife Parks to Visit in Australia

    Tips and Guides, Australia, Wildlife,

    Australia is known throughout the world for being home to a wide array of fascinating wildlife. There truly is an astonishing variety of spectacular animals and creatures to discover, some more friendly than others! As such, there is a bevy of must-visit wildlife parks and zoos located across thi...

  • The Best Bar Food in San Francisco

    The Best Bar Food in San Francisco

    Tips and Guides, Food and Drink, California,

    For those that are busy planning their upcoming trip to San Francisco, you will be happy to hear that the Californian city has a thriving food scene with many wonderful places to enjoy a delicious meal during your stay. It’s not just top restaurants that SF has to offer, however, as there a...

  • The ultimate guide to the Norwegian fjords

    The ultimate guide to the Norwegian fjords

    Norwegian fjords,

    The fjords of Norway are undoubtedly among the world’s greatest natural wonders. Awe-inspiringly beautiful stretches of water surrounded by cliffs and mountains, they stretch for thousands of miles along the country’s coastline, and anyone who has taken a trip to see or cruise down th...

  • The many sides of South Africa

    The many sides of South Africa

    South Africa,

    It is fair to say that South Africa’s history over the last few decades has been fairly tumultuous. From the dark days of apartheid to Nelson Mandela’s release from prison, the dramatic events associated with the country’s politics has often taken attention away from the fact th...

  • Which cruise line is best for me?

    Which cruise line is best for me?

    Cruise lines,

    If you are new to cruising and feeling a little overwhelmed by the huge variety of cruise breaks available, you may feel in need of some guidance. There are many cruise lines out there to choose from, all of which have their own unique selling points a...

  • Top Tips for Enjoying a Solo Cruise

    Top Tips for Enjoying a Solo Cruise

    Tips and Guides,

    Cruising solo can be a great way to travel. If you are busy thinking about your next holiday and are debating the idea of going alone, booking a ticket on a cruise is a fantastic option. The ability to see all the places you’ve always wanted without having to think about what friends, partn...

  • Top Family Days out in Montreal

    Top Family Days out in Montreal

    Tips and Guides, Family Travel, Canada,

    It’s always a good time to visit Montreal with your family as there are plenty of wonderful things to see and do, no matter the time of year. From museums to zoos, and amusement parks to ice rinks,...

  • Where to Eat Brunch in Los Angeles

    Where to Eat Brunch in Los Angeles

    Tips and Guides, Food and Drink,

    What better way to kick off a weekend in Los Angeles than by enjoying some of the city’s wonderful brunch offerings? They love their bunch in LA and there are a great many options to choose from. From the bright and colourful to the smooth and elegant, from Israeli-leaning menus to dishes o...

  • The novice’s guide to cruise etiquette

    The novice’s guide to cruise etiquette

    If you have just booked your first cruise and are awaiting your departure with gleeful anticipation, there might still be a little part of you which is slightly nervous about the dos and don’ts which you may think are common knowledge amongst more experienced passengers.

    With the ...

  • A Food Lovers Guide to Halifax, Nova Scotia

    A Food Lovers Guide to Halifax, Nova Scotia

    Tips and Guides, Food and Drink, Canada,

    Nova Scotia’s capital, an Atlantic Ocean Port in eastern Canada, is a wonderful city, replete with fun things to see and do, but when in Halifax, where should one stop for a bite to eat? It turns out, visitors to the area are rather spoiled for choice and depending on your wants and desires...

  • What to See and Do on Prince Edward Island

    What to See and Do on Prince Edward Island

    Tips and Guides, Canada,

    For those looking for natural beauty and picturesque surroundings for their next holiday, a cruise voyage that stops at Prince Edward Island must certainly be in your plans. This historic and tranquil Canadian maritime province has something to offer for all involved; from beautiful beaches, abun...

  • A map of Europe’s must-visit landmarks

    A map of Europe’s must-visit landmarks

    Cruise Adventures, Historical Attractions and Locations,

    As well as enjoying fine food, great weather and the chance to simply sit back and relax, one of the most important things about going on holiday is packing in visits to as many memorable places as possible. Cruising, of course, offers guests the chance to do all this on the same trip, without ha...

  • Why Massachusetts Is One of the Best Destinations for Historical Sites

    Why Massachusetts Is One of the Best Destinations for Historical Sites

    Historical Attractions and Locations, Massachusetts,

    Being one of the 13 original colonies, Massachusetts is rich in history and displays its heritage with pride wherever you look. A crucial location during the American Revolution, present day Massachusett...

  • Five ingredients for the perfect family cruise

    Five ingredients for the perfect family cruise

    Family Travel,

    Finding the ideal family holiday can be a tricky business. Deciding on where to go and what to do becomes a lot harder when there are more than just the two of you to consider, with many different likes and dislikes having to be taken into account.

    Fortunately, the

  • How to Prepare Your Home Before a Long Holiday

    How to Prepare Your Home Before a Long Holiday

    Tips and Guides,

    Embarking upon a long holiday comes with its fair share of prep work. You will be busy booking tickets, planning day trips, deciding what you will need to bring etc. and so on. But one thing many might not think about, or at least not until the last minute, is how to prepare your home before goin...

  • 5 reasons why you should book a Carnival family cruise

    5 reasons why you should book a Carnival family cruise

    Family Travel, Cruise lines,

    It’s no secret that there are plenty of cruise lines out there to choose from. The industry has expanded so much in recent years that, wherever you wish to go and whatever you want out of a holiday at sea, you will always be able to find an itinerary that meets your needs.

  • Top Family Activities in Alaska

    Top Family Activities in Alaska

    Alaska, Family Travel,

    Alaska is truly unlike any other U.S. state and is quite unique when it comes to global locations too. With its luscious landscape, 33,000 miles of coastline, and plethora of must see wildlife, ther...

  • The Ultimate Guide to Singapore

    The Ultimate Guide to Singapore

    Tips and Guides, Singapore,

    Singapore is without doubt one of the most desirable holiday destinations anywhere in the world. There are myriad things to see and do, activities to participate in, and the city-state is also replete with wonderful restaurants at which to grab some top notch food. Boasting one of the most advanc...

  • A food lovers’ guide to New York

    A food lovers’ guide to New York

    Food and Drink, New York,

    Without doubt, one of the best things about going on holiday is enjoying the chance to indulge in high quality food and drink, whether you want to experience some flavours unique to your destination of choice or just try out a range of exciting new restaurants. 

    When you’re o...

  • Cruise Advice for Parents with Kids at Sea

    Cruise Advice for Parents with Kids at Sea

    Las Vegas, Tips and Guides,

    There are so many ways to take a cruise, and so many different types of adventures one can embark upon. One of the most enjoyable and rewarding, however, are those that involve family. Bringing children along may seem like a big commotion but those family holidays together provide priceless memor...

  • Top Tips for Your First Ever Cruise

    Top Tips for Your First Ever Cruise

    Tips and Guides,

    Life is full of firsts, and one of the more exciting and rewarding that can be ticked off is your first ever cruise holiday. Cruising is a wonderful way to travel and explore this fascinating world in which we live. There is so much to see and do, so many cities, famous landmarks and hidden treas...

  • Cruise: The Movie

    Cruise: The Movie

    Cruise Adventures,

    If life were like a series of movies, a cruise holiday would certainly fit into the adventure genre, or perhaps even romance… and at times even a comedy! No matter what, a cruise is always a thrill and this has got us thinking about our cruises more cinematically. With this in mind, we dec...

  • A first timer’s guide to haggling

    A first timer’s guide to haggling

    Haggling, Tips and Guides,

    Exploring the world through one of our luxury cruises from Southampton is one of the most rewarding ways to spend a holiday. Being able to experience a range of different cultures in the space of just one trip is a...

  • A Beginner’s Guide to Las Vegas Casinos

    A Beginner’s Guide to Las Vegas Casinos

    Las Vegas, Tips and Guides,

    Las Vegas is a holiday destination that is on bucket lists all over the world: home of neon lights, glamorous shows, and of course, casinos. We’ve all seen it in films and on TV, but going yourself to a Vegas casino is an entirely different prospect. And a perfect way to do so is via a

  • Alaska Wildlife and Where to Find It

    Alaska Wildlife and Where to Find It

    Alaska,

    The world is a fascinating place, full of diverse and majestic wildlife. There are spots all over where you can go to see nature at its best, and one of these very locations is stunning Alaska, USA.

  • What to Pack for a Cruise Holiday

    What to Pack for a Cruise Holiday

    Packing, Tips and Guides,

    Your exciting cruise holiday is all booked and you’re busy dreaming about all the fun and relaxation heading your way. Perhaps the least enthralling part of going away, however, is the process of packing. Unfortunately, this is inescapable, and at some point you’ll need to think about...